If the transactional model is a dead end 🔗, what's the alternative? It’s about creating an environment where teams are empowered to own their work and are given the safety and space to improve it. It's about shifting their focus from "how fast can we close this ticket?" to "how can we deliver the most value?". This doesn't happen by accident. It requires a deliberate shift in how leaders lead and how teams are structured. From assignments to ownership The first step is to stop treating teams like ticket-takers and start treating them like owners. Instead of assigning individual tasks, give a team full responsibility for a product, a service, or a specific customer outcome . When a team owns something, their perspective changes completely. They are no longer just fixing a bug; they are improving their product. They benefit directly from their own improvements: less rework, fewer emergencies, and happier users. This is the essence of a team-centric view,...